Marketing and Communications Manager

Closing Date: 
Friday, 15 February, 2019
Job Category: 
Marketing, Advertising and PR
Job Location: 
Gaborone

Career Opportunity with BancABC

There is an exciting career opportunity available at BancABC, part of Atlas Mara for a self-motivated individual with outstanding integrity, a good performance track record, excellent oral and written communication as well as strong interpersonal skills. As part of its growth strategy, the Bank is looking for an experienced candidate with suitable technical competencies to take up the above opportunity:

Main Role

The Manager, will work with the Head of Marketing & Communications, to develop and implement strategic and operational marketing plans including promotions, campaigns and advertising that support business activities.

Principal Accountabilities

  • Execute customer, product, as well as brand research activities to inform the product development and pricing strategies
  • „  Interpret the insights from various research to inform marketing plans and deliver a comprehensive customer segmentation approach which provides an understanding of, the behaviour, needs and attitudes of customer groups
  • „  Continuously determine customer segmentation basis and recommend suitable product approaches and marketing programmes to target and sustain viable segments
  • „  Work with company management to develop and execute brand plans
  • „  Continuously conduct market and competitor analysis for management information
  • „  Manage production of all publications ensuring adherence to franchise standards
  • „  Work with store management to develop store-specific promotions to meet store targets
  • „  Relationship management of local media agencies and negotiate on price and quality
  • „  Develop and deliver a social media strategy and manage the company’s social media platforms
  • „  Oversee the Corporate Social Responsibility agenda and leverage on local and global initiatives for the benefit of the company
Minimum Education or Qualifications: 

Bachelor's Degree in Business Administration (Marketing Management) or equivalent

Competencies: 
  • A strong understanding of marketing and communications and consumer behaviour
  • „Strategic thinking, flexing and implementation skills
  • Proven ability to establish credibility and network, build and maintain good relationships with sponsorship partners and agencies
  • „Solution-focused, creative and flexible thinker with a strong “can do” attitude
  • „Personal authority with proven ability to establish relationships and exert influence at all levels of the Bank and with other external stakeholders
  • „Strong programme, project and change management skills
  • Excellent research skills
  • Strong writing abilities, with an ability to take complex terms and translate them into both plain English and Setswana
  • „ Basic art direction skills, creativity, both visually and in writing
  • „ Independent, self-organised, proactive, deadline-driven, robust and resilient with integrity and ethics
Key Skills and Experience: 

5 years post qualification experience in a corporate Marketing and Communications environment or Marketing, Communications and Events agency.

Application Instructions: 

BancABC provides a competitive package and will offer the successful candidate a salary commensurate with the person’s qualifications and experience.

Interested and qualified candidates should send their application, cover letter, detailed curriculum vitae and certified copies of academic certificates, Omang and testimonials and names and contacts of three referees to careers.abcbw@bancabc.com