#PushaBW launches road show

The #PushaBW SMME road show held in Gaborone on Friday has set tone for SMMEs to show consumers and the retail sector availability of their local products and create demand for more.

The road show held in partnership with Brand Botswana and CEDA, LEA, BOBS, Payless, Squaremart, Pick n’ Pay, Choppies, Trans, Woolworths, Sefalana, Fairgrounds Holdings and Fours Cash n’ Carry was
motivated by the fact most of the retailers were not aware of what was readily available while some local producers do not know how to get their products on the shelves.

Speaking at the launch of the road show, acting Minister of Investment, Trade and Industry Mr Mabuse Pule said SMMEs were one of the key deliverables that government had put in place through the Economic Recovery and Transformation Plan.

Mr Pule, therefore, said the #PushaBW concept was initiated to help build capacity of local
producers and service providers.

The end result, he said should be such that all the stakeholders involved should be able to address challenges faced by local producers and service providers particularly those relating to
market access for products and services.

He said through the #PushaBW initiative, his ministry hoped to reduce the import bill, which was currently over P85 billion through the uptake of locally produced goods and services.

“Availability of local products in the retail market can be achieved by bringing products closer to all consumers thereby allowing competitiveness of products in the local and external
market,” he said.

Acting Minister also urged producers to strive for continuous improvement of their systems,
processes and to improve quality of their products.

“Your products must target international markets before they reach the local market and your product labelling, packaging and coding should be precise,” he advised.

Botswana Investment and Trade Centre (BITC) chief executive officer, Mr Keletsositse Olebile applauded key players for the launch noting that their presence and contribution would drive the #PushaBW mandate.

Mr Olebile advised producers to always strive to offer their customers quality and aim for a successful retail market.

He also emphasised the importance of manufacturer and retailer relationship which he said was a determinant in product distribution.

He noted that the roadshow would help retailers to learn more about producers, challenges and for each to meet and build a competitive SMMEs.

BITC CEO also urged consumers to support local products so as to help drive the #PushaBW objectives.

“Ask yourself what local product you are consuming and check the brands that you wear and if quality is not good, assist us to help capacitate our home”, Mr Olebile said. BOPA