Hosted by Botswana Tourism Organisation (BTO) in Kasane last week, this year’s Botswana Travel and Tourism Expo (BBTE) was the biggest so far attracting 160 agents and 124 local tour operators.
The expo started with a pre-tour around Botswana to allow international agents and local operators to experience various tourism products that the country has to offer.
Before the end of the highly successful event, Archie Mokoka had a chat with BTO’s Executive Manager, Jillian Blackbeard about the exponential growth of the calendar tourism event.
Q. What is the BTTE all about?
We are creating a platform to do business. We do it at the beginning of December because we know people are booking their holidays for next year January to March or even 2020 so this is a good time to do it.
Local companies had booked stalls to do business with agents.
Most are discussing their rates and how many people they are going to be bringing and where they are going to come from at what season.
Most tourists want an itinerary to understand what type of lodges Botswana offers.
For example an agent from Italy would meet 30 Botswana companies so that when they put together holiday packages for their clients they would be able to choose the right camps, lodges and facilities for their clients.