Hot wired guru

14 years ago, Kabelo Binns left his well-paid job as a Public Affairs Manager at Debswana – a position he achieved at the age of 30 – to seek his fortune elsewhere.

It proved to be an inspired decision.

A year later the Serowe-native founded Hotwire Public Relations Consultancy, which was Botswana’s first and is now the country’s leading PR company.

The father-of-three sits on the Consultative Council chaired by President Mokgweetsi Masisi and is a member of the Presidential Task Team tasked with developing Botswana’s long-term strategy (Vision 2036).

Binns also acts as the Media Chair at Business Botswana, Vice Chair of the Botswana Agricultural Marketing Board (BAMB) and is a Council member of Brands Africa Organisation.

The Voice reporter Portia Ngwako-Mlilo caught up with this busy PR guru/family man to gain an insight into his business dealings and discover what makes him tick.

Q. What inspired you to start your own consultancy?

A. It is not something I set out to do when I started formal employment over 20 years ago.



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