Where it all began
Orange was born from a failing company, Rabbit, which was owned by Hutchinson Whampoa who was based in Hong Kong. When Whampoa sent a team to the UK to close down the business, they had a different idea; they believed technology could be less intimidating and easier to understand. On the 28th April 1994, Orange was launched as the fourth entrant into a crowded, confusing, and complex UK mobile market. Prices were high and accessible only to business customers. Orange wanted to change all that, and become the first choice in mobile communications, for everyone.
In April 1996 Orange was listed on the London and NASDAQ markets, its initial public offering being ten times oversubscribed. In June 1996 Orange plc became the youngest company to enter the FTSE-100, and was valued at 2.4 billion pounds. By July 1997 Orange had gained 1 million mobile customers. It also had the lowest churn rate, better margins than its competitors did. In 1998 Orange gained top ratings for customer satisfaction in the annual J.D. Power and Associates study a ranking it has won seven times since.Within three years of existence, Orange started expanding its mobile services into key European markets, including France, Romania, Switzerland, Slovakia and Spain, as well as across the Caribbean and Africa-standing for the same beliefs in every country that it operates. In Botswana, operations started in August 1998 as Vista Cellular then rebranded to Orange in March 2003. The focus of Orange was and still is on the mobile communications market with a simple vision: a vision for a wire-free future, where people are able to communicate wherever, whenever, and however they wish.
What Orange promises
Orange made its name by delivering on a simple promise, to be first for service, value, and innovation. Developments such as phone trainers, full length Music Player downloads, commercial TV and mobile broadband have all contributed to Orange being ranked 'Best Mobile Operator' at the World Communication Awards 2006 for the second year running.
Mobility is just one area of expertise. Orange is also an established business solutions provider, meeting the specialized communications needs of 3750 multinationals. Under the banner Orange Business Services, customers have access to an IP VPN network that spans 220 countries, converged voice, data and mobile services as well as IT expertise and managed services, all designed to transform business processes and improve productivity.
Orange Business Services has won numerous awards, the most recent being 'Best Global Carrier' at the 2006 World Communication Awards, and in October 2006, 'Best Global Operator' for data VPN services by Telemark, the IT and communications consultancy.
In 2006, France Telecom Group announced its intention to make Orange the new commercial brand of the France Telecom Group. Providing mobile, internet, fixed line and TV offers under the Orange brand started in France, the United Kingdom, the Netherlands and in Spain, strengthening Orange's position as the number two mobile and number one internet services brand in Europe.
The story doesn't end there. Over the coming months and years, the Orange brand will be extended into more markets across the globe. It will take its customers on a journey beyond standard mobile communications and into a world of converged multi-media services, moving ever closer to one of its early launch promises- communications for its customers wherever, whenever and however they choose.
Our philosophy is simple: Orange believes in the future. We make a difference to people's lives by creating simple and innovative services that help people communicate and interact better.
That commitment remains the same today. Orange is one of the world's strongest and most recognized brands. We aim to be the first for service, quality, innovation, and choice.
- Telecommunications Services