Alpha Direct

About Us

Alpha Direct is all about giving our clients world-class service, creating and maintaining a motivating workplace for our people, contributing to society and delivering consistent returns for our shareholders.

Our clients are our foremost priority which is why we go the extra mile to provide them with value-for-money products, fantastic service and a great deal on their insurance.

We can underwrite virtually any risk large or small and give you the peace of mind you want, all at a reasonable price. Our partnerships give us access to some of the best talent available to underwrite complex risks such as Engineering, Aviation, and Specialised Covers.

History & Culture

In May 2014, Alpha Direct was 'brought to life' by Arun P. Iyer an American Certified Public Accountant and Chartered Global Management Accountant. The company’s business model is to offer ‘value-for-money’ Business and Personal insurance products directly to Batswana and Botswana businesses with the underlying premise ‘’You could save 15% or more on your insurance’’.

Alpha Direct is a member of the Motovac Group of Companies and is an approved insurance company in terms of the Insurance Industry Act (CAP 46:02). The work culture at Alpha Direct is one best described as ‘’Work hard Play hard, every day’’. All Alphas are required to spend 20% of their time thinking about new ideas (‘’Me time’’) on what we as a company can do to better serve our clients. This results in powerful ideas that make your insurance costs cheaper, your service better, and your claims processing faster.

Alpha Direct also has a giving culture as part of it’s DNA. All Alphas are required to spend 2 days of company paid time on philanthropic or social service causes each year. Alphas are also encouraged and motivated to engage in the local community as volunteers, leaders, and service people to help make the communities we serve better each day. Finally, we are also about learning and constant self-improvement. All Alphas are entitled to an unlimited 100% sponsorship of their education related to insurance, for the duration of their tenure with the company. This ensures that we as an organization are constantly improving our knowledge and capabilities, while also enabling our team members to serve your needs better each day.

Products and Services: 

Our Products:

  • Car Insurance
  • Home Insurance
  • Business Insurance
  • Bus Insurance
  • Truck Insurance
  • Workers Compensation Insurance
  • Legal Insurance
Town or City: 


+267 392 8264
+267 392 8265
Postal Address: 
P.O. Box 26ADC Gaborone, Botswana
Physical Address: 
Unit # 12, "Ipelo House" Plot 103 Gaborone Intl. Commerce Park