– Hotwire Lead Consultant, Taazima Kala-Essack, has been awarded the highest professional status within the Public Relations (PR) discipline, having officially been named as a Chartered PR Professional (Chart.PR) by the Chartered Institute of Public Relations (CIPR). Kala-Essack becomes the first individual to hold this prestigious status in Botswana, as well as the first in Southern Africa and only the second in Africa.
This followed a rigorous Chartership Assessment, in which candidates were assessed on their knowledge of ethics, strategy and leadership. The assessment was led by Emily Cheyne Chart.PR, MCIPR. Chartered Status is a demonstration of the calibre of excellence in the PR and communications field held by any individual and represents the highest standard of professional excellence and integrity.
CIPR President, Jenni Field Chart.PR, FCIPR, congratulated all those who have now achieved Chartered status and proving their strategic and ethical competence and judgement. “There is no better way to do that than by being able to point to the highest standard of professional excellence and integrity from the world's only Royal Chartered professional body for public relations.”
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members. The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).