Established in May 2004 as a specialized Liquor Distributor as there was, at that time, no other company doing this in the market.
At that time one of the founders of Benju was involved in the Liquorama group and realized that many of the smaller liquor manufacturers and wine estates were not adequately represented in the market which was becoming more cosmopolitan and demanding in terms of product requirements.
The company initially started with two wine estates – Boschendal & Vergelegen – but quickly progressed to representing other manufacturers including Pernod Ricard (the worlds 2nd largest spirit manufacturer and makers of Jameson’s Irish Whiskey & Chivas Regal among others) and the Really Great Brands Company (Jack Daniels & Moet & Chandon)
Benju now represents in addition to the above more than 20 well know wineries & estates including the 4 Cousins wines and Robertson’s wineries two of the South Africa’s largest wineries. They also distribute for smaller spirit manufacturers as well as associated goods such as mixers, cordials and bar accessories.
The company’s success has been due to its focus on the liquor trade and providing a high level of service at all levels to its customers as well as having a motivated and dedicated Sales & warehouse team.
Chivas Regal, Ballantines whisky, Jameson Irish Whiskey, The Glenlivet, Martell Cognac, Havana Club, Red Heart, Absolut vodka, Wyborowa, Malibu, Olmeca Tequila, GH.Mumm, Seagrams, Jack Daniels, Southern Comfort, Famous Grouse, Moet & Chandon, Veuve Cliquot, Drambuie, Van Loveren, Robertson, Kaapzicht, Springfield, Four Cousins, Balance, Simonsig, Thelema, Du Toitskloof, Simonsvlei, Arabella... And the list goes ON and ON!