2017 Mascom Cycle Challenge
Mascom’s view on sport is that, it is through sport that we can not only engage with our stakeholders, but also do good work by giving back to Batswana and contributing towards making better the lives of ordinary people. Sport as we all know, is universally compelling, it has the ability to cut through cultural barriers that may divide people and create overnight heroes. I’m happy to be here with you gain this year as we launch yet another exciting Mascom Cycle Challenge.
Sport has become part of our country’s national pride, and as the leading network provider, Mascom is involved in an array of sport sponsorships including football, motorsport, athletics, netball, horse-racing, boxing, cycling, basketball and chess. It is very clear that we are a family of sports and we pride ourselves in the many sporting activities we are involved in. Ladies and gentleman, today we have gathered to launch the 2017 Mascom Cycle challenge. As you might be aware, Mascom partnered with Tsela Riders Cycling Club in 2015 and since then we have seen this Cycling challenge grow with improved management and coordination of the event. We have seen more participants and interest in cycling grow especially among young people. The 3rd Mascom Cycle Challenge will be held on the 3rd December 2017 at Airport Junction mall.
Mascom is proud to announce a total sponsorship of P223, 000.00 for the 2017 Mascom Cycle Challenge. This is an improvement from P185, 000.00 sponsorship from last year. We hope this sponsorship will go a long way in assisting Tsela riders to hold a world class event and reach as many cycling enthusiast to encourage them to sign-up in their numbers.
As a title sponsor our mandate is to grow participation in cycling as a sport and provide a platform for cyclist who are at different levels of professionalism to challenge themselves in the race categories available at the Mascom Cycle Challenge. These categories Include the 110km “main race” from Airport Junction to Malotwane in Kgatleng and back – targeting advanced/more experienced cyclist, the 60km – targeting intermediate riders and the 30km Fun ride for beginners.
In 2016 the Mascom Cycle challenge attracted 197 cyclist, this year participation target is 300 cyclists. This is a doable target considering the interest that Batswana in general have towards sport and wellness. Good luck to the organisers in meeting this target.
The 2017 edition of the Cycle Challenge also see the introduction of an element that we have seen practiced in international cycling events, the introduction of the yellow jersey for podium finishers. This will be an added incentive for the participants to earn a memorabilia and one of a kind cycling jersey to boast about as they participate in other cycling events both locally and internationally.